A business survives on the volume of traffic generated, forming one of the most crucial factors in keeping the business alive. A business’s prosperity depends on how much traffic its page generates. However, the topic that gives rise to much debate is SEO vs PPC, two of the most impactful traffic-generating sources.
People hire PPC services in India with the same goal as when they hire SEO services. But a few factors differentiate them, which is why debate takes place. Both of the approaches are powerful in their ways. Still, one is more effective in a particular situation. Using the other might bring difficulty generating traffic in the same scenario. To apply either of the methods, marketers must be aware of their strengths and restrictions so that they can be put to use for maximizing benefits.